All About Me

I’m an experienced copywriter and creative director who adores advertising. To me, it’s not about selling something, it’s about understanding people’s needs, worries, and motivations. It’s about connecting a solution to their problem. And you do that by understanding how they talk, feel, and think about their needs.

But that’s not all that I am. I have a insatiable hunger for knowledge. I have a subscription to National Geographic History. I spend way too much time in art museums. I draw, paint, and take the occasional photo or two. And I love a good malaphor.

It Starts with Empathy.

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Things I do

Advertising Animation Art Direction Brand Strategy Creative Direction Creative Strategy Content Strategy Content Writing Copywriting Email Marketing Project Management Scriptwriting Social Media Video Production

Full Resume

Hear me speak

When I learn something or am enthusiastic about a subject, my immediate reaction is to share that knowledge in the most digestible way. After all, it’s exciting to discover new things–don’t you think?

The Power and Psychology of Color

A twist on your typical talk on color psychology. In this webinar I dive deep into the history of color–exploring something we humans have always been obsessed with: expressing ourselves.

The Essentials of Branding for growth

You wouldn’t wrap a Ferrari in toilet paper. A brand is the intangible story that forms in your audience’s mind. Here’s why every marketing effort must match and reinforce that story.