FMB Brand Awareness Campaign

welcome to Better borrowing

There are many steps when it comes to applying for a loan. The first, is figuring out the best loan for you. First Midwest makes the entire process better, from first connection to competitive rate options, clients experience a more personalized, easier journey to achieving financial success.

Copywriting * Art Direction *Concepting

Audience and Strategy

As a trusted bank serving the local population, FMB looked to expand their service offerings to their current customer base and bring in new consumers to help achieve their financial goals, whether that’s in a new home, or having more money in the bank at the end of the day.

Social Ads

The attention span of the consumer has shrunk considerably. So the priority of this ad copy was to convey the product and benefit to the audience in as little words as possible.

Unlike a content lead generation page, these pages needed to equip the audience with the proper amount of information and assurance they needed as they weighed their financial options.