FMB Brand Awareness Campaign
welcome to Better borrowing
There are many steps when it comes to applying for a loan. The first, is figuring out the best loan for you. First Midwest makes the entire process better, from first connection to competitive rate options, clients experience a more personalized, easier journey to achieving financial success.
When it comes to borrowing, First Midwest is better. I developed this campaign as an umbrella theme to unify FMB’s product offerings to expand cross-sell revenue and enhance brand recognition and reputation.
The first 3 months of this campaign yielded +981 leads.
Copywriting * Art Direction *Concepting
Audience and Strategy
As a trusted bank serving the local population, FMB looked to expand their service offerings to their current customer base and bring in new consumers to help achieve their financial goals, whether that’s in a new home, or having more money in the bank at the end of the day.
This campaign launched when debt was at an all-time high. In times of uncertainty, people need a bank that they can trust to help them reach their next financial milestone. So this campaign centered around the customer service and ease of simplicity that their audience could expect when using First Midwest Bank.
Banner Ads
A tenet of FMB was the promise to help their clients reach financial success throughout their economic lives. And so, the headline of these banners was crafted to match and emphasize that spirit, while secondary copy paid off the headline with how they would fulfill that promise.
Social Ads
The attention span of the consumer has shrunk considerably. So the priority of this ad copy was to convey the product and benefit to the audience in as little words as possible.
Unlike a content lead generation page, these pages needed to equip the audience with the proper amount of information and assurance they needed as they weighed their financial options.
Landing pages
While this campaign ran longer, the first three months yielded an impressive amount of new leads.
Results
Leads