Carewell Digital Marketing

Your Go-To urgent care

These days there are more urgent cares than coffee shops. While this is a great thing for patients, it’s more challenging for centers that need to establish why you should choose one provider over the other. Ultimately, it all comes down to ease of care.

Art Direction * Copywriting *Paid Social Media

Audience and Strategy

Everyone gets injured. Some, more than others. CareWell’s audience is anyone searching for urgent care. Parents who need fast care for their kids, busy professionals without a PCP, and 65+ especially need the care and quick service that only urgent care can provide. As the largest single operator of urgent care in the state, CareWell prides itself on the level service they provide over their competitors.

Brand Awareness

You can use urgent care for so much more than, well, urgent care. These brand-focused banners were created to drive interest and awareness for the different services that CareWell could provide.

Seasonal Campaign

Whether it’s needle dread, busy schedules, or just plain forgetfulness–you’ve probably had what you considered a “good reason” for not getting your flu shot. Until you’ve had the flu. Suddenly all those reasons fly out the window.

Got Allergies?

Sometimes words need the right visuals to really drive them home. The magic of the copywriter and designer relationship can create powerful ideas like, “what if a giant nose dripped snot on a woman.”

Results

CareWell’s willingness to run fun and memorable ads paid off big time with more conversions that cost them way less than previous campaigns.

Conversion Rate

Cost per Lead

Campaign Concepts

Carewell, For everthing Else

When it comes to care, patients sometimes find themselves questioning whether something requires a visit to the ER, when in fact, an urgent care center would be a faster, better experience that gives them a higher quality of care.

Campaign Concepts

When Symptoms Take Over, CareWell Is the Answer

When you are sick or injured, it can feel like your illness or injury takes over your entire existence.

Campaign Concepts

Leave the Diagnosis to CareWell

Ever self-diagnosis on the internet? This can become a scary rabbit hole where an innocent growth turns into cancer at the click of a button.

Campaign Concepts

Not Just a Name, a Promise

Understanding that the majority of our audience already knows about urgent care as a service, our goal was to distinguish CareWell as the best option for their care needs.