Wisconsin Cheese Social Media
Sharing Cheese with the World
When you think of cheese, you should think of Wisconsin. After all, Wisconsin produces the tastiest, most-awarding winning cheese in the world. Not everyone knows this, however, which is why they need coordinated marketing efforts to share their cheese with the world.
For this client, I worked with their internal team acting as social copy editor for their main account and two sub-brand profiles. I also did community management, directly responding to hundreds of daily comments, educating and engaging with cheese lovers.
Finally, I worked as art director and copywriter helping produce and create new and inspired looks and feels for campaigns that were enticing and on brand. The paid social copy I crafted earned thousands of impressions and hundreds of comments, raising perception and awareness.
Art Direction * Copywriting * Community Management *Paid Social Media 
Audience and Strategy
Cheese lovers unite around their love of goudas, cheddars, and the occasional stinky limburger. From the functional recipe users to the cheeseboard builders, Wisconsin Cheese appeals to them all by singing the praises of Wisconsin’s award-winning cheese makers.
Life seems to be an endless quest of solving the question, “what’s for dinner?” Wisconsin Cheese answers this call enthusiastically with their endless cheese-filled recipes. Getting these recipes digitally into the hands of cheese lovers, however, was a little more challenging for the brand.
Recipes filled with Cheese
Launching multi-media campaigns takes optimal organization skills, a detailed eye for QC, and more than a sprinkle of creativity.
Working with designers, vendors, and media, I coordinated the creation of static and animated HTML banners along with social ads, ensuring quality control and brand cohesion.
These ads linked to Engagement landing pages filled with recipes, blogs, and opportunities to dive further into the Wisconsin Cheese site.
Ongoing Campaigns
The paid social ads in this campaign consistently performed, earning thousands of likes, and hundreds of comments and shares. Copy was short, playful, and punchy–meant to make the mouth water and show the fun side of cooking with cheese.
Seasonal Campaigns
The holidays are the ideal time to make new traditions, especially around food. So what better way to capitalized on this by enticing cheese lovers with the endless possibilities of cheese?
Ecommerce Campaign
What’s the present that keeps on giving? The gift of cheese. The primary mission of Wisconsin Cheese is to promote Wisconsin cheesemakers. What better way to do that with holiday baskets filled with the best cheese money can buy?
The campaigns were ultimately effective in not only growing Wisconsin Cheese’s social presence, but also drove site visits and engagement on blog posts and recipes.
Results
Website Visits
Engagements